10th Annual Madison Avenue Watch Week
Apr 30 - May 4
Madison Avenue welcomes watch collectors, connoisseurs and the curious to see the newest exceptional timepieces, and participate in educational sessions, watchmaking workshops and dynamic discussions around the most important topics in the watch world today. The 10th Annual Madison Avenue Watch Week is presented by Women’s Wear Daily, and is organized by the Madison Avenue Business Improvement District, its leading watch brands & boutiques, and for the first time, by the Fondation de la Haute Horlogerie (FHH).
In partnership with Horological Society of New York and Red Bar.
To receive Madison Avenue Watch Week updates from participating retailers and to join their mailing lists, please send your name and email address to watchweek@madisonavenuebid.org.
About WWD
For 100+ years WWD, a property of Fairchild Media Group, has been the media of record—and THE industry voice of authority—for executives in the global women’s and men’s fashion, retail and beauty communities, as well as related sectors from entertainment to real estate and tech. As an increasingly complex marketplace demands information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage, and a long tradition that demands staffers get the story right – and that they get it first. wwd.com
Participating Businesses
A. LANGE & SOHNE
Wednesday, May 1
We invite you into the world of fine watchmaking at A. Lange & Söhne by welcoming you to our flagship boutique on Madison Avenue on May 1st, 2024. Please make your reservation by clicking on “BOOK NOW” below.
During your visit, you will have the opportunity to learn about the history of the brand while experiencing the craftsmanship of A. Lange & Söhne timepieces through a live demonstration on one of our in-house movements. We’ll also provide you with the opportunity to exchange thoughts with one of our own watchmakers from Glashütte, Germany.
APPLE
Curate your own Today at Apple Watch session. Learn ways to personalize and utilize for your business.
BREITLING
Tuesday, April 30th 5pm-7pm
Join us for the official pre-party of Madison Avenue Watch Week. Be part of the excitement and enjoy Breitling’s 140th anniversary festivities, while exploring our latest collections and exclusive, historical timepieces on display. Cocktails and lite bites will be served. By invitation only. For consideration, please email breitling@battalionpr.
Please visit the Breitling Boutique during Madison Avenue Watch Week as we celebrate the 140th anniversary of Breitling. Enjoy exclusive access to a special vintage collection of watches that highlight Breitling’s innovation since 1884.
BUCCELLATI
Tuesday, April 30th 6pm-8pm
Celebrate the beginning of Madison Avenue Watch Week and discover Buccellati’s timeless and elegant watch creations at our Madison Avenue Boutique while enjoying light bites and refreshments.
Wednesday, May 1st to Saturday, May 4th 10am-6pm
Visit us at our Madison Avenue Boutique to immerse yourself in our watch creations and learn more about their history.
ELEMENT IN TIME NYC
Tuesday, April 30, 6pm-8pm
Champagne and Bites. Let’s Meet and Greet and preview what’s coming. Kindly request an invitation by contacting us at EVENT@ELEMENTINTIME.COM.
May 1-May 4, 11am-5pm
Displaying our vast collection of vintage and modern timepieces, from assorted Swiss manufactures. Displaying a private collection of Clocks and Watches belonging to a former UN Diplomat who has been hunting them worldwide for the course of 50 years. He will be present for Q&As from 2pm to 5pm. To attend, book your appointment at https://calendly.com/elementintime/madison-avenue-watch-week.
STOP BY OUR SHOWROOM. LET’S SEE, FEEL AND TALK WATCHES TOGETHER!
IWC SCHAFFHAUSEN
Tuesday, April 30th, 6 pm-8 pm – Opening Cocktail
Discover the newest IWC New York Flagship at 645 Madison Avenue, which opens in time for the 10th Annual Madison Avenue Watch Week. Celebrate our new boutique while discovering our Portugieser novelties on display as they debut in the US. Join us for a glass of champagne and cheer at IWC’s new address on the iconic Madison Avenue.
JAEGER-LECOULTRE
April 30 (6:00-8:00PM) – Opening Cocktail (open to public, no reservation required)
Join us at the Jaeger-LeCoultre Flagship Boutique for an evening cocktail celebrating the commencement of the 10th Annual Madison Avenue Watch Week. The Flagship Boutique will be open exceptionally until 8pm. No RSVP needed.
May 1, 2024 (1:00 -2:30PM) – Watchmaking Masterclass (reservation required through link below, cost of $120 USD per participant) Watchmaking Masterclass: Led by an expert watchmaker, participants will actively practice skills of traditional watchmaking. You will have the opportunity to bring a timepiece to life by assembling a mechanical movement. From the plate to the dials and hands. https://online-booking.jaeger-lecoultre.com/reservations/reservation/85
May 1, 2024 (4:00 -5:30PM) – Reverso Discovery Workshop (reservation required through link below, cost of $120 USD per participant) Reverso Discovery Workshop: Hosted by a master watchmaker, explore the origins of Reverso and the ingenious swiveling mechanism of its case through assembling one with an expert. https://online-booking.jaeger-lecoultre.com/reservations/reservation/84
May 3, 2024 (1:00 -2:30PM) – Watchmaking Masterclass (reservation required through link below, cost of $120 USD per participant) Watchmaking Masterclass: Led by an expert watchmaker, participants will actively practice skills of traditional watchmaking. You will have the opportunity to bring a timepiece to life by assembling a mechanical movement. From the plate to the dials and hands. https://online-booking.jaeger-lecoultre.com/reservations/reservation/85
May 3, 2024 (4:00 -5:30PM) – Reverso Discovery Workshop (reservation required through link below, cost of $120 USD per participant) Reverso Discovery Workshop: Hosted by a master watchmaker, explore the origins of Reverso and the ingenious swiveling mechanism of its case through assembling one with an expert. https://online-booking.jaeger-lecoultre.com/reservations/reservation/84
May 4, 2024 (1:00 -2:30PM) – Watchmaking Masterclass (reservation required through link below, cost of $120 USD per participant) Watchmaking Masterclass: Led by an expert watchmaker, participants will actively practice skills of traditional watchmaking. You will have the opportunity to bring a timepiece to life by assembling a mechanical movement. From the plate to the dials and hands. https://online-booking.jaeger-lecoultre.com/reservations/reservation/85
May 4, 2024 (4:00 -5:30PM) – Reverso Discovery Workshop (reservation required through link below, cost of $120 USD per participant) Reverso Discovery Workshop: Hosted by a master watchmaker, explore the origins of Reverso and the ingenious swiveling mechanism of its case through assembling one with an expert. https://online-booking.jaeger-lecoultre.com/reservations/reservation/84
MONTBLANC
Tuesday, April 30th 6pm-8pm
Celebrate the beginning of Madison Avenue Watch Week and discover some of the 2024 Watch Novelties. Reservation is highly recommended! Kindly email christian.saccal@montblanc.com to schedule your one-on-one presentation.
PANERAI
Tuesday, April 30th, 6pm-8pm
Prosecco & Lite Bites
Space is limited; request an invitation at info.us@panerai.com
RALPH LAUREN
Ralph Lauren will have a specially curated time piece collection for Madison Avenue Watch Week.
THE 1916 COMPANY | WATCHBOX
Join us at The 1916 Company on Tuesday, April 30, from 6pm to 8pm for an evening cocktails celebrating the 10th Annual Madison Avenue Watch Week. No RSVP needed.
Wednesday, May 1 – Saturday, May 4 (11am-6pm daily)
GENERATIONS: A Timeline of F.P. Journe | Open House
The 1916 Company Invites you to join us in New York as we celebrate the pivotal collections of F.P Journe and showcase The 1916 Journe Gallery: A perpetual collection of F.P. Journe’s timepieces. Discover milestone collections and generations of innovation as the exhibition lands in New York.
Click here to register.
Wednesday, May 1 (5pm-6pm)
Collecting Conversations: The art, science, and collectability of F.P. Journe
Ingenious technical solutions, encyclopedic scholarship, intangible intrigue, market value, and a shared obsession with these mechanical works of art. Join The 1916 Company’s Jack Forster, George Mayer, and Tim Mosso for an open dialogue on why, after two and a half decades, F.P. Journe is more exciting to collectors and connoisseurs than ever before.
Click here to register.
Friday, May 3 – Saturday, May 4 (11am-6pm daily)
De Bethune 2024 Novelties | Open House
Experience the world of De Bethune and the Manufacture’s 2024 Collections. Unveiled in Geneva during Watches & Wonders, we invite you to discover De Bethune’s latest novelties, the DB Kind of Grande Complication and DB28xs Purple Rain during Madison Avenue Watch Week.
Click here to register.
